Facebook: Violating You Is Profitable

Facebook might owe you money. You should find out. June 26, 2023 is the deadline.


Facebook was recently ordered to pay $725 million to USA’s Facebook users active between 2007 and 2022 for privacy violations1. This most likely applies to at least 200 million2 people, but will not be divided equally, and doesn’t account for attorneys and courts taking up to 25% of the settlement as fees, nor the up to $15,000 to be awarded to each of 8 named plaintiffs (probably because they helped get the lawsuit going).

This is an indicator that the USA federal government values its citizens privacy between $2.41 and $3.62. Whether or not this represents 15 years of privacy violations or is closer to a lifetime value, it is woefully below an accurate value. Ironically, you don’t even have to go that far to see that at least one judge in Illinois understands this. In 2021, 1.6 million users were awarded a minimum of $345 each (with a total of $650 million, alarmingly close to the federal judgement).1

How much money did Facebook make off of these privacy violations?

Let’s start with the most generous estimate possible: Over those 15 years, Facebook reported $168.3 billion net income3. As of 2023, they have 2.96 billion users4. If these numbers went together, that’s $56.85 per user. Ignoring that Facebook makes at least 2x more per North American user than any other user5, and estimating that only 10% of their profit comes from these privacy violations, this settlement is 64% of what it should be.

But we can do better than that. In 2017 Q1, Facebook made $17.10 per user in revenue. This is the lowest value I could find over the range, and it went much higher – so it seems fair to use as an estimate. Assuming this is average for the entire period and using 200 million users in the USA, Facebook brought in $1,026 per user. They only kept 29.7% of their revenue in profit, so that turns into $305.30 per user. This time, let’s pretend privacy violation only gives them 5% of their profits. In that case, this settlement is 23.7% of the profit they made.

(Because of how close this calculated value is to the Illinois settlement, I’d argue it’s at least much closer to an accurate value. The Illinois settlement seems unusually correct in the amount of harm done compared to most large settlements.)

This is complicated, and most of the data isn’t easy to find. Even so, you can see the disconnect between corporate fines and corporate profits. Most companies don’t care about the law, because they know they can make more money than they will be fined for violations.

Will Facebook actually pay $725 million?

It may sound like a silly question, but out of 200 million people entitled to a cut of this settlement, how many of us will actually sign up and receive our pay? Not many. The FTC released a study6 a few years back that shows only around 9% of those entitled to large settlements claim their share.

When people don’t sign up, the excess award is sometimes divided amongst those who did sign up – boosting their payment. Other times a designated charity receives the difference (which can be good or bad). The third option? The defendant gets to keep it.7 While the rate of claims is not directly proportional to how much a company has to pay, Facebook could get away with paying $65 million or less depending on how the court ordered this settlement.

(If they get away with that, they are paying at most 2.1% of what they should be paying.)

Sources

  1. Have you used Facebook in the past 16 years? You may qualify for payment. (Because Washington Post has blocked Internet Archive from archiving this article when I tried to archive it, I have made a copy of it here.)
  2. Number of Facebook users in the United States from 2018 to 2027. Obviously this is based on estimates beyond a certain point, but it’s close enough to use for calculations.
  3. Annual revenue and net income generated by Meta Platforms from 2007 to 2022.
  4. Essential Facebook statistics and trends for 2023.
  5. Facebook’s Average Revenue per User by Geography (Q1 2017 – Q1 2022).
  6. FTC’s comprehensive study finds median consumer class action claims rate is 9%. (Reuters’ web design prevented Internet Archive from archiving this page correctly, so I made a copy here.)
  7. What Happens to Unclaimed Class Action Settlement Money?

(And if you’re still here, I find it amusing that Facebook’s net margin is a little below the tech sector average.)

Are All Headlines With A Question Mark Answered “No”?

Yes.

But actually, it’s sometimes more complicated. Perhaps a better question is “Should you ever use a question as the headline to an article?” The answer is still no.. but it’s more complicated. Such headlines are often associated with fake news, but NPR lists a few guidelines where such a headline may still be useful.

They don’t get to the point until the end of a long page though, so I’ll save you a click:

Using a question in a headline may be acceptable if the answer to the question is not clear, your post provides detailed analysis and explanation, and the headline cannot be easily reworded into a statement.


Archived copies of articles linked above:

  1. If there is a question in a headline, the answer is always no
  2. ResearchGate did not allow archival when this post was published, but there’s a snapshot now.
  3. Should you write a question headline? It depends …

“Doing Nothing” is a Vital Part of Work

Recently, I saw a video of a construction worker hanging from a crane in Toronto. They’re okay, suffering minor injuries to a hand (though, no one talks about mental health, and I can imagine this was a rather terrifying experience). Their hand became stuck in a cable, which is how they ended up in this position, but I have to ask how there wasn’t another person with a radio present to command the crane operator to put this pallet back down immediately after it became apparent there was a problem (or even earlier, before it became dangerous).

No one has an answer to that question at the time of writing, but it brings my attention to an important part of construction work.. doing nothing. There is a trope of seeing construction workers standing around, apparently doing nothing, and this is often used to justify calling them lazy, and construction overpriced.

The beginning of the following video covers what’s actually going on in these situations very well, but the tl;dw of it is: Things don’t always go according to plan, everyone needs breaks, and looking out for problems is very important. Why wasn’t someone standing around to notice a stuck hand before it became dangerous?

While keeping a watch for safety is a specific job that is only employed for certain activities at certain times, everyone who is standing around is another set of eyes that can notice a problem before it becomes dangerous (or even just.. a problem that will hinder the construction effort), or who can respond in the event of an emergency.

Breaks are important, and supervising takes less effort than physical labor. People standing around to take a break are also supervising the work. They may not have the documents or job title to say they should be watching, but everyone with experience watching activity onsite is helpful.


The above was written in July, shortly after the publication of the embedded video. I have much more to say about work, but it has been half a year without publication. I feel it is important to not leave this draft lying around.

Updated 2024-10-02 to link to how to take a break.

Fuck Windows ..and Ubuntu (A Rant)

My OS History

I started with Windows 95, and it was okay. Upgrading to Windows 98 helped a lot and I still love that OS. My next experience was with Windows XP, and it was good. When Windows Vista first came out, I tried it and had several problems with it. (No, I don’t remember what they were.)

Somewhere around this time I was introduced to Linux and tried a few distributions. (My favorites were Ubuntu, slax, & Antergos. Later, my absolute favorite would be CrunchBang. I still miss all of these, including old versions of Ubuntu.)

After Windows 7 came out, my experience with Windows started to go downhill. Nonsensical errors (why does an administrator not have full disk access?), rebooting my computer without consent (no matter how many times I disabled this “feature”), running slowly despite good hardware.. the list is long. This is when I first thought about using Linux for things besides programming.

I again skipped Windows versions until Windows 10, mainly due to free upgrades being offered and hating the UI changes in Windows 8 that were partially walked back. At this point, my hatred started. Default applications I can’t uninstall or even hide, advertisements built-in, a virtual assistant I could not disable or remove always running in the background.. and they even removed the pretense of controlling updates.

Oh, and the default malware included to spy on your usage, again, without consent.

But the problem is that I was running a mildly successful gaming YouTube channel at the time, I needed Windows because no video editor on Linux was good enough, and games only work on Windows.

Then Steam announced Proton, and reviews were good. Over time, Linux seemingly became viable. There was even a hot new video editor called daVinci Resolve, and it runs on Windows, macOS, and Linux!

What Happened to Ubuntu?

I ran various versions of Ubuntu as a secondary OS or on a USB drive from 8 to 18 without problems. Common problems like networking, video card support, and audio issues were never difficult – and often did not even occur. Ubuntu was a good choice because its popularity made it more often supported, and it was usually stable.

Not this time. I spent weeks trying to get it working, and while I was eventually successful, it was only through stubbornness and a lot of reading.

I started with a new SSD, as my old one only had 128 GB of space, and I was going to need a lot more for video editing and running games that require better disk streaming. First, the install failed because a disk I wasn’t even using is corrupted. Then, it failed to install the bootloader. Then it failed because of a partially completed Ubuntu install. I moved on to trying elementary OS (a derivative of Ubuntu) because it has several improvements and is still widely supported, but this also failed.

Turns out, since version 14.04, there’s a bug where Ubuntu won’t install a bootloader if you select any disk besides the first. There is no warning of this anywhere, and I had to find a bug report from half a decade ago to even learn this. So, I removed all disks except my new SSD, and moved it to first SATA port on the motherboard, and Ubuntu .. still didn’t install.

Time to try again, except I accidentally booted into Ubuntu from the SSD.. you know, the OS that failed to install? So, it turns out that not only does it fail to install a bootloader under most possible conditions, but a success crashes the installer. Oh well, at least I now have a working system, time to update!

Ubuntu Prominently Publishes Broken Versions

I run updates, and find out there’s a new OS version. I’d started with version 20.10 because it was what was out when I started this, and version 21.04 had released since then. I run the upgrade.. and now I can’t boot anymore. This has never happened to me before, and this is a brand new system.

Turns out, version 21.04 shipped with a bug that breaks the bootloader on any system, whether it be a fresh install or through an upgrade. Here’s the fucking problem: They only disabled update notifications, instead of pulling the faulty update or OFFERING ANY WARNING WHATSOEVER.

There is no reason I couldn’t have been notified not to update. There is no reason to keep a broken release public. There is no reason for any of this to have happened the way it did.

This is unacceptable, and even since fixing the problem on my system, Ubuntu has just been a completely different system than what it was. They added ads/spyware to the base OS and pushed updates that break configuration & uninstall apps. It’s just not good anymore, and it makes me sad.

Fluoridated Water & Toothpaste Are Safe

Is fluoride bad for you? No. (Updated 2023-04-19. See footnotes for update history.)


I am not a medical professional, this article is the result of personal research, and it should not be considered medical advice. Additionally, this article is written for American audiences who are concerned with fluoride in drinking water. Unfortunately, fluoride exposure is far more common in less privileged countries (especially India and China)1, 15. In these countries, it is not from drinking water.

I’m going to get straight to the point: The worst possibility for the average person is exceedingly rare joint pain and brittle bones. This is called skeletal fluorosis1, and is caused by the body absorbing too much fluoride into bone tissue, which causes it to be brittle. It is difficult to consume enough fluoride to cause skeletal fluorosis – unless you’re eating toothpaste.

For children/teens (6-17)2, there is an increased risk of dental fluorosis, which is discoloration of teeth, and very rarely structural damage can also occur (in less than 0.25% of the population3). This is because children and teens are more likely to swallow toothpaste, and more likely to use too much toothpaste. See “How To Use Toothpaste” for more information, and please do read it because most people use too much toothpaste and don’t know it (including me before researching this article).

My Bias & My Sources’ Bias

I choose to use the worst possible case as presented from available data, because that level of caution tells me if danger is even a possibility. As a result, most of the sources I am using are from organizations against the use of fluoride in drinking water4, 6, 15, 17, and likely includes conspiracy theorists.

Ironically, the worst case data presented is that fluoride is not dangerous to the average person, and the benefits of fluoridated water outweigh the risks. This is despite several of my sources not distinguishing between dental and skeletal fluorosis4, 6, 15. Dental fluorosis is almost entirely harmless, while skeletal fluorosis can be crippling.

How Much Fluoride is Dangerous?

This is a difficult question to answer, and the average person does not need to worry about it. If you have poor kidney function, you should probably talk to a doctor about it. It is also more likely to affect you if you have a calcium or vitamin D deficiency5.

Most studies I looked at are of populations with medical problems that leave them susceptible to fluorosis. The lowest consumption I can possibly link to the average person developing any kind or amount of fluorosis is 10mg/day every day for 6 months4, 15, and this estimate is based on the most rapid onset fluorosis study I could find combined with a more reasonable estimate for the magnitude of consumption required6.

In order to consume 10mg/day of fluoride, one would need to drink 8 liters of highly fluoridated water7, 14, or eat 4 liters of raisins8, 17, or eat around 3-5 times as much maximally fluoridated toothpaste as should be used per day9And you would have to do these every day for 6 months or longer.

How Much Fluoride Am I Consuming? A Worst Case

Dental fluorosis occurs while teeth grow, and is the most common risk of fluoride. I set out to figure out the worst case consumption for a child around age 6, but these numbers can be easily extended to older or younger people.

Children 4-11 years old consume 2-2.2mg/day fluoride, of which 0.2-0.3mg is from toothpaste10. Assuming the worst case in these factors, this means children are getting 1.9mg/day from non-toothpaste sources, and spitting out 2.4mg/day from their toothpaste. But this is not the worst case. This estimate means children are drinking less than a liter of water per day and no food with fluoride in it, which is definitely not true.

A child 4-8 years old should be consuming 1.18 liters of water per day11, and is definitely getting fluoride from food as well8, 17. To make the worst case, I’m going to add 1.18 liters of maximally fluoridated water (1.42mg), a liter of the most fluoridated food (raisins, 2.34mg), and assume they’re using twice as much toothpaste as they should, using maximally fluoridated adult toothpaste, brushing twice a day, and swallowing it all. That’s 6mg/day from toothpaste alone!

Altogether? 9.76mg/day of fluoride, which is not good, but amazingly, is still below the worst threshold I could possibly link to fluorosis (10mg/day).

The most important take-away from this is: Don’t swallow toothpaste. Don’t use too much toothpaste.

How To Use Toothpaste

This is actually fairly simple, but please consult with a dentist, especially for young children. A “pea-sized” dollop is all you need. Children are at the highest risk of having dental problems, and so the right balance for them is most difficult.

If one has a hard time spitting or rinsing out toothpaste, consider finding a toothpaste with lower fluoride concentrations. This is more common in children’s toothpaste, but there is significant overlap in fluoride concentrations between adult and child toothpaste12.

(I was under the impression that children’s toothpaste should have lower fluoride than adult toothpaste, but lower concentrations are associated with worse dental outcomes, while higher concentrations are more likely to only cause mild fluorosis. Additionally, fluorosis matters far less for a child’s first set of teeth – and its presence or lack thereof can be used to guide changes in their fluoride use.)

Sources, References, Footnotes

  1. Wikipedia states this with a dead link to an article from UNICEF. However, multiple sources of similar information can be found via search. In the interest of time, I did not research more details.
  2. I am combining data from many sources to state the range of “children” at increased risk. Different sources give different ranges, and are primarily focused on pre-teen ages. Dental fluorosis can occur any time teeth are growing, and thus this includes teens.
  3. Prevalence and Severity of Dental Fluorosis in the United States, 1999-2004. (CDC)
  4. Fluoride Action Network discusses and links to many studies. However, they do not distinguish between dental and skeletal fluorosis – instead claiming that all fluorosis cases are dangerous and crippling. Additionally, they do not clarify which studies are of a sub-population (such as the many studies on kidney disease and kidney failure), and they do not clarify the difference between very rare occurrences and reasonable risks to the average person.
  5. Fluoride does not replace calcium in enamel (for teeth) and bone, but a lack of calcium increases how much fluoride is absorbed by enamel and bone.
  6. Estimated Thresholds For Fluorosis. Warning: This page appears to be misleading, as it is part of the Fluoride Action Network4, and intermixes studies across a wide range of locations & causes without clearly distinguishing between types of fluorosis.
  7. Water has been fluoridated to 0.7-1.2mg/L. At the maximum concentration, one would need to consume 8.33 liters per day to receive 10mg/day, which is not really possible14.
  8. FoodData Central. (USDA) (Originally, I used a different source17, but they are not reliable.)
  9. Adult toothpaste contains 1,000-1,500mg/L fluoride, adults should use no more than a “pea-sized” amount of toothpaste (approximately 1mL)citation needed, which means that swallowing adult toothpaste gives 1-1.5mg fluoride per swallow.
  10. Fluoride – Health Professional Fact Sheet. (NIH)
  11. HealthyChildren.org’s page about hydration.
  12. Study highlights fluoridated toothpaste use in children.
  13. 1 ppm is equivalent to 1 mg/L. For consistency, I used mg/L within this article.
  14. Drinking more than 1 L/hr of water for more than 2 hours leads to water toxicity. It is likely one could die from water toxicity before they could consume enough fluoride to cause harm.
  15. Most studies “linking fluoride to negative health effects” are in India and China and based on high levels of contamination of multiple materials. These do not distinguish between lead, arsenic, and other toxins more likely to be the cause of these issues. Note: I did not do this analysis myself, and am relying on Professor Dave.
  16. In 2015, the US Department of Health & Human Services recognized that fluoride should be limited to 0.7mg/L for an optimal balance between dental protection and risk of causing dental fluorosis.
  17. Largest List of Foods That Contain Fluoride. Warning: This website is promoting pseudoscientific claims. Specifically, they claim to be able to remove fluoride from one’s body in 28 days, which is impossible due to how it bonds with bone and how slowly bone is reformed.

2022-01-20: Additional sources, footnotes; minor corrections/edits.
2022-02/03-??: Title changed to reduce likelihood of misunderstanding/spread of false information.
2023-04-19: Grammatical corrections, better word choice.
2023-08-17: Title was still too potentially misleading, changed again.