But actually, it’s sometimes more complicated. Perhaps a better question is “Should you ever use a question as the headline to an article?” The answer is still no.. but it’s more complicated. Such headlines are often associated with fake news, but NPR lists a few guidelines where such a headline may still be useful.
They don’t get to the point until the end of a long page though, so I’ll save you a click:
Using a question in a headline may be acceptable if the answer to the question is not clear, your post provides detailed analysis and explanation, and the headline cannot be easily reworded into a statement.
Archived copies of articles linked above:
- If there is a question in a headline, the answer is always no
- ResearchGate does not allow archival via the Wayback Machine, because they’re stupid.
- Should you write a question headline? It depends …